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Everything a founder needs, from vision to exit.

Go at your own pace on the Startup Science platform, or get guided, live, at the Startup Institute. Both follow the same seven-⁠phase Startup Lifecycle.

Explore the platform

Explore the platform

Explore the Institute

Explore the Institute

The platform is free to start. The Institute is $99.95 a month.

The platform is free to start. The Institute is $99.95 a month.

Not sure which fits? Book a 15-⁠min call ↗

app.startupscience.io

Startup Institute

Founders Pathway member

Home

My Stuff

Academy

Community

Capital

Marketplace

Advisory

Welcome back, Sarah

Here is what is happening with Meridian Robotics today.

Create activity

Active activities

3

+1 from last week

Mentoring hours

12h

2 hours scheduled

Milestone progress

65%

Product-market fit

Next session

Tomorrow

10:00 with Priya Raman

Recent activity

Your latest actions and updates

Completed Session 5

How customers actually find you

2h ago

Submitted Founderswork™

Reviewed by your facilitator

Yesterday

New advisor connection

Matched with Marcus Bell · Fundraising

3d ago

Claimed Ledgerly offer

12 months bookkeeping · code sent

4d ago

Upcoming events

View all →

Mar

12

Pricing experiments workshop

10:00 · Workshop

Mar

14

Investor office hours

14:00 · 1:1 slots

Mar

16

Founder dinner

19:00 · Community

Schedule & RSVP

app.startupscience.io

Startup Institute

Founders Pathway member

Home

My Stuff

Academy

Community

Capital

Marketplace

Advisory

Welcome back, Sarah

Here is what is happening with Meridian Robotics today.

Create activity

Active activities

3

+1 from last week

Mentoring hours

12h

2 hours scheduled

Milestone progress

65%

Product-market fit

Next session

Tomorrow

10:00 with Priya Raman

Recent activity

Your latest actions and updates

Completed Session 5

How customers actually find you

2h ago

Submitted Founderswork™

Reviewed by your facilitator

Yesterday

New advisor connection

Matched with Marcus Bell · Fundraising

3d ago

Claimed Ledgerly offer

12 months bookkeeping · code sent

4d ago

Upcoming events

View all →

Mar

12

Pricing experiments workshop

10:00 · Workshop

Mar

14

Investor office hours

14:00 · 1:1 slots

Mar

16

Founder dinner

19:00 · Community

Schedule & RSVP

SC

This week · Sarah Chen

Phase 1 · Week 6 of 13

3

of 3 done

Send pricing results to Priya

Book the Northwind follow-up

Redeem Cloudstack credits

Thu

14

Pricing review with Priya · 10:00

Your advisor already has this week’s notes

Your week, in one list

SC

This week · Sarah Chen

Phase 1 · Week 6 of 13

3

of 3 done

Send pricing results to Priya

Book the Northwind follow-up

Redeem Cloudstack credits

Thu

14

Pricing review with Priya · 10:00

Your advisor already has this week’s notes

Your week, in one list

Session 6 recording is ready

Where can you find customers?

now

Your phase
Phase 1 · Discover & Validate
Vision to Go-to-Market, three months
Your phase
Phase 1 · Discover & Validate
Vision to Go-to-Market

One framework under both: the seven phases of Gregory Shepard’s Startup Lifecycle.

Startups

100K+

Building on Startup Science

Lifecycle

7

Phases, from Vision to Exit

Institute

3

Guided phases, Vision to Exit

Startup Science

1

Profile for your whole startup

Plans

3

On the platform, starting free

Two ways to build

Go at your own pace, or get guided.

Use the platform on your own schedule, or do the work live with facilitators, a mentor and a cohort.

Self-guided, on the Startup Science platform

Go at your own pace

Three plans, each including the one below
  1. Commons
  2. Discovery
  3. Launch

Pick it if you…

  • want to start today, for free
  • prefer to work on your own schedule
  • want courses and AI help on hand while you build

What you get

  • Your startup on one profile: you, your company, your venture
  • Academy courses and Resources, free on Commons
  • Nova, your AI mentor, and Marketplace perks on Discovery
  • AI business tools and about 1,000 capital sources on Launch

Free to start. Discovery is $9.95 a month and Launch is $29.95.

Explore the platform

Guided, at the Startup Institute

Get guided, live

Three guided phases, Vision to Exit
  1. Phase 1: Discover & Validate, Vision  to Go-to-Market
  2. Phase 2: Build & Launch, Standardization  to Optimization
  3. Phase 3: Grow & Transform, Growth  to Exit

Pick it if you…

  • want structure: a live session on the calendar every week
  • want feedback from people who have done it before
  • want a cohort to keep you moving

What you get

  • A 90-minute live session every Wednesday, all of them recorded
  • Facilitators who have built exits, raised capital and run accelerators
  • An assigned mentor and a peer cohort at your stage
  • Three guided phases from Vision to Exit, starting with Discover & Validate

Phase 1 is $99.95 a month. No application. Pause or cancel anytime.

Explore the Institute

Many founders use both. Institute members do their work on the platform, where a Commons account is free.

The Startup Lifecycle

Both follow the same seven phases.

Gregory Shepard’s framework maps how a company grows. The platform times its courses and tools to your phase, and the Institute teaches it live.

  1. Lifecycle phase 01: Vision. Shape the idea and the problem. Institute: Phase 1 · Discover & Validate.
  2. Lifecycle phase 02: Product. Build it. Test your assumptions. Institute: Phase 1 · Discover & Validate.
  3. Lifecycle phase 03: Go-to-Market. Find fit and first customers. Institute: Phase 1 · Discover & Validate.
  4. Lifecycle phase 04: Standardization. Build the MVP and pilot it. Institute: Phase 2 · Build & Launch.
  5. Lifecycle phase 05: Optimization. Launch and earn first revenue. Institute: Phase 2 · Build & Launch.
  6. Lifecycle phase 06: Growth. Grow without straining margin. Institute: Phase 3 · Grow & Transform.
  7. Lifecycle phase 07: Exit. Sell to the right buyer. Institute: Phase 3 · Grow & Transform.

Platform

Every phase, self-guided: Academy courses and tools timed to where you are.

See the platform →

Institute

Three guided phases: Discover & Validate, Build & Launch and Grow & Transform.

See the phases →

Founder voices

What founders say

What founders, students and seasoned entrepreneurs say about working with us.

I benefited 10× more from this one session than my whole last year with another mentor.

Nick, established entrepreneur

Going through this process made me a better planner, and I know exactly what I need to do to get my business off the ground.

Sarah, student entrepreneur

This helped us think critically about the future of our business. The best strategic planning session we have had.

Lorne, seasoned entrepreneur

They took someone with no business experience, just an idea and determination, and gave me the tools I needed to turn it into a successful business.

Mitch, emerging entrepreneur

Questions

Colin Christensen

Colin Christensen

Lead, Startup Institute · Office hours

Still deciding? Book 15 minutes with Colin to talk through where you are and which path fits.

Book office hours

Book office hours

If you want to explore on your own schedule, start free on the platform. If you want a live session every week, a mentor and a cohort to keep you moving, join the Institute. Not sure? Book 15 minutes with Colin and he’ll help you choose.

Yes. Many founders use both: Institute members do their work on the platform, so every Institute member has a free Commons account. Start with either one and add the other when you’re ready.

No. The Institute membership covers the live sessions, workshops, mentor and cohort. Members do their work on the Startup Science (opens in a new tab) platform, where a Commons account is free. Discovery and Launch are separate plans.

Yes, on the platform. Commons is free and needs no credit card: your profiles, the Academy and Resources. Discovery is $9.95 a month and Launch is $29.95 a month. At the Institute, Phase 1 · Discover & Validate is $99.95 a month.

A framework by Gregory Shepard that maps how a company grows in seven phases: Vision, Product, Go-to-Market, Standardization, Optimization, Growth and Exit. The platform times its courses and tools to your phase. The Institute covers all seven in three guided phases.

Startup Science (opens in a new tab), the company Gregory Shepard founded. He wrote The Startup Lifecycle. Phase 1 is led by facilitators Colin Christensen, Chris Breen and Dr. Arthur Barbut, and Gregory joins throughout the term.

Not to get started. Anyone can open a free Commons account, and Phase 1 of the Institute has no application. Phase 2 and Phase 3 are sold out, so join the waitlist to hear first when seats open.

Yes. Start with the phase you’re in. Phase 2 · Build & Launch covers Standardization and Optimization, and Phase 3 · Grow & Transform covers Growth and Exit. Both are sold out right now, so join the waitlist to hear first when the next cohort opens. The platform’s courses and tools cover every phase.

Start free today. Get guided when you’re ready.

Explore the platform to work at your own pace, or the Institute to do the work live with a mentor and a cohort.

Explore the platform

Explore the platform

Explore the Institute

Explore the Institute

The platform is free to start. The Institute is $99.95 a month.

The platform is free to start. The Institute is $99.95 a month.

Events and workshops: see what’s coming up ↗

Want to learn more about Startup Science?

Want to learn more about Startup Science?

The company behind the platform and the Institute.

Visit startupscience.io ↗